Google Launches New Pros and Cons Schema for Product Reviews

Google Search Console recently announced a new Pros and Cons Schema for site owners and bloggers who share product reviews.

Product reviews are now very important for users researching which product to buy, and most product reviews contain a pros and cons section. This is a trend in the product review industry.

Google has now decided to highlight the pros and cons in product review snippets in search results. So, you can now tell Google about the pros and cons of a product by using the new Pros and Cons structured data.

Google Launches New Pros and Cons Schema for Product Reviews
Google Launches New Pros and Cons Schema for Product Reviews

After adding the schema, you can verify it using Google’s Rich Results Test tool. This will help you identify any errors in the schema code.

Although using the pros and cons schema is not mandatory, it is a good practice and helps Google understand the content much better.

Here is what the structured data looks like:

<script type="application/ld+json">
      {
        "@context": "
        "@type": "Product",
        "name": "Cheese Knife Pro",
        "review": {
          "@type": "Review",
          "name": "Cheese Knife Pro review",
          "author": {
            "@type": "Person",
            "name": "Pascal Van Cleeff"
          },
          "positiveNotes": {
            "@type": "ItemList",
            "itemListElement": [
              {
                "@type": "ListItem",
                "position": 1,
                "name": "Consistent results"
              },
              {
                "@type": "ListItem",
                "position": 2,
                "name": "Still sharp after many uses"
              }
            ]
          },
          "negativeNotes": {
            "@type": "ItemList",
            "itemListElement": [
              {
                "@type": "ListItem",
                "position": 1,
                "name": "No child protection"
              },
              {
                "@type": "ListItem",
                "position": 2,
                "name": "Lacking advanced features"
              }
            ]
          }
        }
      }
    </script>

Currently, only editorial product review pages are eligible for the pros and cons enhancement in Search, not merchant product pages or customer product reviews. This means that you can only use this schema on product review articles only.

This feature is currently available in Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish, and Turkish in all countries where Google Search is available.

We will update this article when more details are released by the Google Search Console team.

Read the complete official announcement here.

What is Google review schema?

Google review schema is a type of structured data that you can add to your website to help Google understand the reviews on your pages. This can help Google display your reviews in rich snippets in search results, which can lead to more clicks and traffic to your site.

To add Google review schema to your website, you need to use the Review schema type. This schema type includes a number of properties that you can use to describe the review, such as the author, the item being reviewed, the rating, and the date published. You can also use the AggregateRating schema type to describe the overall rating for a product or service based on multiple reviews.

Here is an example of Google review schema:

JSON

{
  "@context": "https://schema.org",
  "@type": "Review",
  "author": {
    "@type": "Person",
    "name": "John Doe"
  },
  "itemReviewed": {
    "@type": "Product",
    "name": "Google Pixel 6",
    "brand": "Google"
  },
  "reviewRating": {
    "@type": "Rating",
    "ratingValue": 5,
    "bestRating": 5
  },
  "datePublished": "2023-11-07"
}

Once you have added Google review schema to your website, you can use the Rich Results Test tool to test your markup and see how it will appear in search results.

Benefits of using Google review schema:

  • Improved search visibility: Rich snippets can help your website stand out in search results and attract more clicks.
  • Increased trust and credibility: Reviews can help potential customers trust your website and its products or services.
  • Better user experience: Rich snippets can provide users with more information about your website and its reviews at a glance.

Overall, Google review schema is a great way to improve your website’s search visibility, trust, and user experience.

My name is Megha, A computer science student with a passion for digital marketing and SEO, enjoys helping beginners build impressive WordPress websites.

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