Ubersuggest is a freemium SEO tool that offers a limited number of features, but it is a good option for beginners who are looking for an affordable tool to get started with SEO.
Semrush is a paid SEO tool that offers a wide range of features, including keyword research, site audits, backlink analysis, and more. It is a good option for businesses that are serious about SEO and are willing to invest in a powerful tool.
Overall, Semrush is the better tool for most businesses, but Ubersuggest is a good option for beginners who are on a budget.
Here is a table summarizing the key differences between Semrush and Ubersuggest:
|55+ SEO tools
|10+ SEO tools
|$108.33/month (when paid annually)
|Businesses that are serious about SEO
|Beginners who are on a budget
- Their features comparison
- Keyword research abilities
- Backlink analysis
- Site audits
- Pricing plans, pros & cons, and many more
Ubersuggest vs Semrush: Which Is Better? (Honest Comparison)
Ubersuggest vs SEMrush: List of Features
SEMrush and Ubersuggest offer exceptional tools. Let us first discuss their features.
Ubersuggest is an affordable SEO toolkit that offers the following features.
- Domain Analysis
- Rank Tracking
- Top SEO Pages
- Keyword Suggestions
- Competitor Research
- Content Ideas
- Get alerts about critical issues on your website
- Monitor your website’s SEO health
- Backlink Data and more
The best part about Semrush is that it offers over 55 tools. Here are some of the NOTABLE features offered by Semrush.
- Keyword Magic Tool (which has a HUGE database with over 25 billion keywords)
- Site Audit
- On-Page SEO Checker
- SEO Writing Assistant
- Local SEO
- Brand Monitoring
- Social Media Tracker
- Rank Tracking Tool
- Social Media Management
- Backlink Analytics
- Competitor SEO Analysis
- PLA Advertising and many more
who is the winner? SEMrush 🏆Because SEMrush gives you access to over 55 powerful SEO tools whereas Ubersuggest only offers a few.
Ubersuggest vs Semrush: Keyword Research
Both tools are great for keyword research. But which one is better?
Ubersuggest allows you to get keyword suggestions based on seed keywords. It also displays monthly search volume, CPC, and competition for each keyword.
SEMrush, on the other hand, allows you to get more detailed information about each keyword. It shows you the estimated traffic for each keyword, as well as the competition level and the number of results for each keyword.
Let’s explore the keyword research capabilities of both these tools.
Keyword Research With Ubersuggest
To start, go to the Keyword Overview tool and enter any keyword to continue. You’ll also have the option to select any database of your choice.
Once you click on the Search button, it will immediately give you keyword data which looks like this;
As you can see above, you can find key metrics like;
- Search volume of the keyword
- SEO difficulty (shows the estimated competition in organic search results)
- Paid difficulty (shows the estimated competition in paid search results)
When you scroll down, you can see a list of all the relevant keyword suggestions for your target keyword.
Have a look;
As shown above, you’ll find a list of the following things;
- Relevant keywords
- The trend for each keyword
Keyword Research With Semrush
Go to the Keyword Magic tool and enter any keyword after choosing the database (country) you want.
Here’s what it looks like;
Hit the Search button and it will instantly show you a list of all the keyword data.
As you can see above, you’ll get in-depth keyword data including;
- Broad match, phrase match, extract match keywords
- The trend for the keywords
- Keyword difficulty
- CPC and more
Once you click on any of those keywords, you’ll get even more details which looks like this;
see that? You can find tons of keyword metrics as well, including search volume, CPC, keyword difficulty, and more.
One of the best things about the Keyword Magic tool is the ability to find “keyword intent.” It features a unique search intent metric (no other major SEO tool has this feature) that helps you quickly analyze the intent of every keyword.
Here’s what it looks like;
As you can see above, you’ll find several types of intent for each keyword including;
- I (informative keywords)
- C (commercial keywords)
- N (navigational keywords)
- T (transactional keywords)
Overall, SEMrush Keyword Magic Tool is a powerful tool for finding the best keywords in any niche.
who is the winner? SEMrush is the winner because it provides you thousands of keyword variations for most topics whereas Ubersuggest does not provide so many keyword variations.
Ubersuggest vs Semrush: Backlink Data
Both Ubersuggest and Semirush provide backlink analytics tools.
SEMrush’s backlink analytics tool allows you to spy on your competitor’s backlinks and see where they are getting their links from. This is a great way to find potential link-building opportunities for your own website. Ubersuggest also provides a backlinks overview to evaluate the link profile of a site or page URL.
Let’s find out who is the winner.
Ubersuggest Backlinks Tool
Once you’re on the Ubersuggest Backlinks tool, enter any domain and click on the Search button.
It will instantly generate a backlink report of the site which looks like this;
See that? You’ll get a huge backlink data of the website which includes the following;
- Domain authority of the website
- Referring domains
- Total number of backlinks
- Backlinks acquired over time
- New and lost referring domains and more
Read: BEST Ubersuggest Alternatives for 2023
Semrush Backlink Analytics Tool
Once you’re on the “Backlink Analytics” tool on Semrush, enter any website URL to quickly evaluate its backlinks.
See that? You’ll get in-depth backlink data which includes;
- A quick overview of the backlink profile
- Total number of backlinks including referring domains
- Outbound domains
- Indexed pages
- New and lost backlinks
- Overall toxicity score (which is based on the number of toxic backlinks leading to an analyzed website and the importance of discovered toxic markers)
You can also discover the top countries that are sending the highest volume of backlinks, link profile distribution and the top pages with backlinks of the analyzed domains.
who is the winner? SEMrush is the winner🏆 because SEMrush is the largest and most up-to-date backlink checker on the market.
Semrush vs Ubersuggest: Site Audits
Site Audit is a useful feature that gives an overview of the SEO health of your website. Using the Site Audit feature, you can easily uncover SEO issues affecting your site’s organic traffic.
SEMrush and Ubersuggest both offer a site audit feature that helps you easily find and fix your SEO issues with easy-to-follow instructions. Let’s talk briefly about the site audit feature using these two tools.
Semrush Site Audits
Once you are on the site audit tool on SEMrush, enter your website and create a project.
It will take some time to crawl and scan your entire website. Once this is complete, the site audit looks like this;
As you can see above, you’ll get the whole audit of your site which includes;
- Thematic reports
- Crawlability issues
- HTTPS issues
- Overall site performance score
- Internal linking issues
- Total site health and more
Once you fix all those issues and re-crawl your site using the site audit feature, you will see an improved site health score. Your job is to fix as many errors as possible to boost your search rankings.
SEMrush Site Audit also shows you an incredible report called Core Web Vitals that helps you find the percentage of good pages.
Here’s what it looks like;
As you can see above, you’ll find important metrics including;
- Page status
- Largest content paint metrics
- Total block time and more
Ubersuggest Site Audits
To get started, enter your website’s URL and click on the Search button. The site crawl might take some time to perform the site audit.
Once the crawling is done, here’s what it looks like;
As you can see above, the Site Audit tool from Ubersuggest gives you the following data;
- On-page SEO score
- Organic monthly traffic
- Organic keywords
- Pages discovered in search engines
- SEO issues and more
Who’s the winner? Semrush is the winner🏆because Semrush site audit feature gives you much detailed information about your site’s SEO health.
Ubersuggest vs Semrush: Pricing
Ubersuggest and Semirush both offer multiple pricing packages. Let’s talk about the pricing plans offered by both these tools.
Semrush Pricing Plans: Semrush offers the following three pricing plans.
1. Pro: This is the starter plan of SEMrush which is perfect for marketing newcomers and small in-house teams. This plan costs you $108.33 per month (when paid annually) where you will get the following key features.
- Results per report: 10,000
- Reports per day: 3000
- Projects: 5
- Keywords to track: 500
- Pages to crawl: 100,000
- 50 profiles for monitoring
- Scheduled PDF reports: 5
2. Guru: If you want to unlock more limits, Guru is the RIGHT plan for you which is great for small businesses, growing agencies, and marketing consultants. This plan costs you $208.33 per month (when paid annually) where you’ll get the following key features.
- Results per report: 30,000
- Reports per day: 5000
- Projects: 15
- Keywords to track: 1500
- Pages to crawl: 300,000
- Social media profiles: 100 (for monitoring)
- Scheduled PDF reports: 20
- Branded PDF reports
- Access to Historical data (with Semrush historical data gathered since 2012)
3. Business: If you want to unlock all the Semrush features, the Business is plan is for you which is suitable for large agencies and enterprises. This plan costs you $416.66 per month (when paid annually) where you’ll get the following key features.
- Results per report: 50,000
- Reports per day: 10,000
- Projects: 40
- Keywords to track: 5000
- Pages to crawl: 1,000,000
- Social media profiles: 300 for monitoring
- Scheduled PDF reports: 50
- White label PDF reports
- Historical data
- Product Listing Ads
- Multi-user management and more
So what are you waiting for?
What’s the refund policy of Semrush?
Semrush offers a 7-day money-back guarantee on any Semrush subscription. You can send a request via [email protected] if you want to get a full refund.
Ubersuggest Pricing Plans: Ubersuggest offers the following three pricing plans.
1. Individual: This is the cheapest plan from Ubersuggest which is perfect for entrepreneurs & small businesses. You can manage 1-3 websites. This plan costs you only $120 (which is a one-time fee) and you’ll get the following features.
- 100 reports per day
- Manage 1 to 3 websites
- Create up to 3 projects
- Track up to 100 keywords per project
- Crawl up to 1000 pages per report
- 20,000 keyword suggestions
2. Business: This plan is suitable for small & medium businesses where you can manage up to 7 websites. This plan costs you only $200 (which is a one-time fee) and you’ll get the following features.
- 300 reports per day
- Manage up to 7 websites
- Create up to 3 projects
- Track up to 150 keywords per project
- Crawl up to 5000 pages per report
- 50,000 keyword suggestions
3. Enterprise: This plan is great for large businesses & agencies where you can manage up to 15 websites. This plan costs you only $400 (which is a one-time fee) and you’ll get the following features.
- 900 reports per day
- Manage up to 15 websites
- Create up to 3 projects
- Track up to 200 keywords per project
- Crawl up to 10,000 pages per report
- 100,000 keyword suggestions
What’s the refund policy of Ubersuggest?
For annual and lifetime subscriptions, Ubersuggest offers a 30-day money-back guarantee.
Who’s the winner? Ubersuggest 🏆 because it is the cheapest SEO software when compared to Semrush.
Semrush vs Ubersuggest: Pros & Cons
The comparison will be incomplete without talking about their pros and cons. So, let’s now talk about the pros and cons of both Ubersuggest and Semrush.
Semrush Pros & Cons:
- Excellent tool for competitor research. You can get an idea of what your competition is doing. You can see what keywords they are targeting, what ads they are running, and what content they are publishing.
- Semrush can help you identify new opportunities. If you see that a competitor is ranking for a certain keyword, you can look into targeting that keyword yourself.
- Get the most out of your PPC campaigns
- Semrush gives you access to 50+ SEO tools
- Find thousands of hidden keywords in ANY industry. It has the BIGGEST keyword database in the world with over 25 billion keywords
- Find link building opportunities
- You can track your website’s rankings, find keywords that your site is ranking for, know your current keyword rankings
- A domain overview report that shows you information about ANY website such as its age, traffic, and backlinks
- Set up an outreach campaign using the Link Building Tool
- You can perform site audits that scan your website for 130+ technical and SEO mistakes
- Easy integration with Google Analytics
- Access to reports and you can create fully custom or branded PDF reports
- Use the Topic Research tool to generate thousands of new topics
- Semrush can be expensive for most people. The cheapest plan is $108.33 per month, which may be out of reach for some bloggers and small businesses
- The interface can be a bit overwhelming when you’re getting started as Semrush offers over 45 SEO tools under one roof!
Ubersuggest Pros & Cons:
- Ubersuggest offers a free version as well which you can use for domain overview, keyword research, and more
- You can use this tool to reverse engineer your competitors’ SEO strategies
- Easily discover top SEO pages of any website or domain
- You can use their keyword research tool to find hundreds of long-tail keyword suggestions
- Get content ideas for any given keyword
- See daily changes in your rankings from 20 locations including mobile and desktop
- Get complete backlink data of any website
- You can easily organize all your website’s data for each of your websites in a single project
- Offers a lifetime deal that starts only at $120 which is amazing
- The data provided by Ubersuggest is not always accurate and NOT big either (as compared to Semrush)
What’s Our Pick?
Hands down, it’s Semrush.
Semrush is the ultimate SEO toolkit that you can use for keyword research, competitor analysis, site audits, and more. We’ve been using Semrush for more than 6 years and it helped us quadruple our traffic and sales.
Yes, Semrush is expensive when compared to Ubersuggest but Semrush offers you 50+ tools under one roof which makes it worth every penny.
So what are you waiting for? Try it out for free.
Claim Semrush 14 Days FREE Trial (Worth $129.95)
However, if you’re looking for an affordable SEO toolkit, Ubersuggest is a great buy. You can grab its lifetime deal for just $120 and get access to all its features.
Customer Ratings & Reviews of Ubersuggest & Semrush
Before spending money on any SEO tool, you should find out customer ratings or reviews. This way you will understand what real users are thinking about the tool you are going to buy.
So what do other customers think about SEMrush and Ubersuggest? Let’s explore customer ratings on major user review platforms.
On TrustRadius, Semrush got a 8.7 rating out of 10 from over 700 customers.
On TrustRadius, Ubersuggest got a 8.2 rating out of 10 from over 30 customers.
On G2, Semrush got a 4.5 rating out of 5 from over 1800 customers.
On G2, Ubersuggest got a 4.2 rating out of 5 from over 120 customers.
All in all, both these tools have great customer ratings all over the web.
FAQs | Semrush vs Ubersuggest
Which is better: Semrush or Ubersuggest?
Ubersuggest and Semrush are both powerful SEO tools that offer a variety of features to help you improve your website’s rankings. However, Semrush is the more comprehensive and feature-rich tool, making it the better choice for businesses that are serious about SEO and are willing to invest in a powerful tool.
Is Ubersuggest a good SEO tool?
Yes, Ubersuggest is a good SEO tool, especially for beginners or businesses on a tight budget. It offers a wide range of free features, including keyword research, site audits, and competitor analysis. However, it is important to note that Ubersuggest’s data is not as comprehensive or accurate as Semrush’s data.
Is it worth paying for Semrush?
Yes, Semrush is worth paying for if you are serious about SEO and want the most powerful tool available. It offers a wide range of features, including keyword research, site audits, backlink analysis, and competitor analysis. Semrush also has a large database of keywords and other data that is not available in Ubersuggest.
How much does Ubersuggest cost?
Ubersuggest offers three pricing plans:
- Individual: $120 for a lifetime
- Business: $200 for a lifetime
- Enterprise: $400 for a lifetime
How much does Semrush cost?
Semrush offers three pricing plans:
- Semrush Pro: $108.33/mo when paid annually
- Semrush Guru: $208.33/mo when paid annually
- Semrush Business: $416.66/mo when paid annually
Is Semrush better than Ubersuggest?
Yes, Semrush is better than Ubersuggest in terms of features, data accuracy, and overall functionality. However, Ubersuggest is a good option for businesses on a budget or those who only need a limited set of SEO tools.
Ultimately, the best SEO tool for you will depend on your specific needs and budget.
If you are serious about SEO and want the most powerful tool available, then Semrush is the better choice. However, if you are on a budget or only need a limited set of SEO tools, then Ubersuggest is a good option.
Final thoughts on Semrush Vs Ubersuggest
Investing in the right SEO tools can generate huge ROI in the long run. We are making over $10,000 per month from our blog because we are investing in tools like SEMrush.
If you are a newbie and looking for an affordable SEO toolkit for all your basic SEO needs, go with Ubersuggest. But if you are looking for an ultimate SEO tool to improve your website’s SEO, SEMrush should be your choice.
What do you think about this detailed comparison of SEMrush vs Ubersuggest? Which one is your favorite tool among them? Let us know your thoughts in the comments.