The SEO landscape is constantly evolving, but one thing remains evergreen: the power of content that stands the test of time. In 2024, focusing on evergreen content SEO is more crucial than ever.
This guide will equip you with the knowledge and strategies to create content that not only ranks high today but also attracts organic traffic and builds authority for years to come.
Over the past 14 years, we have published many evergreen articles on our blog.
That’s why we’re spared all the weird updates from Google.
Evergreen content helps you generate solid traffic even a few years after being published.
Take a look at our blog traffic reports;
As you can see, we generated over 1.2 million visitors and 1.6 million total sessions in just one year. Most of that traffic comes from Google.
A big credit for this goes to the evergreen articles that we often publish on our blog.
What is Evergreen Content?
Evergreen content is content that is timeless. It remains relevant even after five years.
Remember, your content should provide long-term value to your target audience.
For example, a guide offering comprehensive and clear instructions for creating a website is likely to attract and retain visitors longer than a website showcasing the latest SEO trends, which may quickly become outdated and irrelevant. Can.
The most common formats of evergreen content include:
- List-based articles (listicles)
- Product reviews
- How-to guides
- Informative videos
- Case studies
Benefits of Creating Evergreen Content
Some of the benefits of evergreen content are;
Long-term value: Evergreen content continues to attract traffic from Google even after a few years, providing a constant source of website traffic.
Improved traffic and leads: High quality evergreen content often attracts more links, social shares and engagement from users, improving your website traffic and sales.
Strong EAT value: By consistently publishing valuable evergreen content, you establish your brand as a trusted source of information, improving your website’s EAT in SEO.
Six Tips for Writing Evergreen Content in 2024
1. Understand the difference between trending vs evergreen content
Trending and timeless content are two very different approaches to creating content. You should understand the difference between these two types of content.
- Evergreen content generates medium to high traffic over a long period of time. Examples are guides, tutorials, case studies, and lists.
- Trending content generates more traffic at first but soon fades away. Examples are news articles, reactions to current events, and viral trends.
Here’s a quick breakdown of both these content types;
If you want to build long-term trust and authority, focus on timeless content.
Evergreen content will not survive if there are not enough searches for the topic. That’s why keyword research is so important, which leads us to the next point.
Here are some great tips for creating cornerstone content for your website in 2024.
2. Long-tail keywords are the best
No matter what topic you choose for evergreen content, be sure to do keyword research.
You can look for long-tail keywords that have adequate search volume (<1000 searches) but not much competition.
As mentioned above, we’ve created plenty of in-depth guides and timeless articles on our blog.
Targeting long-tail keywords almost always results in a steady flow of traffic from Google.
Here are some best practices for finding long-tail keywords for your website.
Go beyond broad terms: Don’t start with seed keywords. You need to go beyond broad keyword terms and narrow your topic down to specific questions or problems your audience may have.
For example, consider “healthy one-pan meals for busy families” instead of “cooking.”
Use a keyword tool like SEMrush, as it helps you find hundreds of hidden keywords. If you’re looking for a free option, check out Ubersuggest.
Use question phrases: Look for long-tail keywords that start with “how to,” “what is,” “how,” “best way,” etc. Question keywords often have clear intent, and your content will often rank in Google displayed snippets if you target them.
Focus on keywords with low search volume (200-500 searches): While high volume keywords are attractive, they likely have a lot of competition. Unless you have an authoritative website with millions of links, it is almost impossible to rank on the top results for heavily competed keywords.
Remember, moderate search volume can still drive good traffic with little effort.
Also, if you want to rank higher with minimal effort, look for low competition indicators such as a keyword difficulty score less than 50.
Try these content writing tips to optimize your posts for your target audience and search engines.
3. Write for beginners
The #1 thing you need to make your evergreen content (be it articles or videos) a huge success?
Targeting beginners makes your content valuable to a broader audience, including people who are new or looking for in-depth information on the topic.
Here are some quick tips for beginners to writing timeless content;
- Use clear and simple language: Avoid technical terms. Write in such a way that even a fifth class student can understand your explanation.
- Break down complex concepts: Simplify complex ideas into small, understandable parts. Use examples, illustrations, and step-by-step instructions to illustrate your points.
- Give practical advice: Your content should be highly functional. Anyone reading your evergreen content should be able to apply it directly and benefit from it.
- Don’t just explain: Stop explaining complex topics. Instead, focus on the “why.” Explain what something is, why it matters to your audience, and how readers can benefit from it.
- Answer common questions: If you’re creating articles, practice including a FAQ section and address potential questions beginners may have about the topic. If you’re making a video, try answering questions at the end of the video.
Are you new to search engine optimisation? Here are the ultimate SEO glossary terms explained in simple words.
4. Spotlight evergreen content
Most people bury their content after publishing it. This is a big mistake.
Here are some great ways to highlight your evergreen content.
Create a featured content section highlighting your best articles or cornerstone content.
On the homepage of our blog, we use a section called “Popular Articles” where we showcase our evergreen content.
have a look;
Highlight your evergreen blog posts in your website’s sidebar.
We used to display our popular posts in the sidebar (many blogs and websites still display their best posts).
Additionally, you can create a “Start Here” page on your website to showcase your best content and tutorials.
Here’s an example from the NichePursuits blog;
If you don’t intend to create a special “Start Here” page, you can display your evergreen content on your About page or Contact page.
Here are some real-world SEO examples to help you better understand the concept of SEO.
5. Update your content occasionally
One of the big challenges of creating timeless content is: “How do I keep timeless content fresh?”
Don’t sit back once your evergreen content is published.
You need to update your evergreen blog posts regularly.
Audit your best-performing content each quarter or year and identify the posts that performed well. Find out what’s missing and make it better.
Here are some quick tips for updating your evergreen content;
- Check old content like date, year, stats, trends or tips. Be sure to include the most recent information. Remove anything that is outdated or no longer works.
- Update internal and external links. Make sure your links still lead to relevant and informative pages.
- Improve the readability and structure of your evergreen blog posts. Use compelling titles, subheadings, and bullet points. Add attractive images to break up text and make scanning easier.
- Come up with new relevant keyword ideas to use in your title tags, meta descriptions, and overall content.
- Replace old or obsolete visuals (such as diagrams, charts, or painted images) with high-quality visuals. Use a free tool like Canva for images.
- Include a FAQ section to answer common questions. This is a great way to target long-tail keywords and improve your SEO.
Finally, add a “Last Updated” date at the top of your blog post. This way, you can assure your readers that they are getting the latest and updated information.
Bottom-line? You should update it regularly with new information, statistics or images related to the topic. You can add new sections, answer readers’ questions, and consider making changes to the introduction or images.
6. Repurpose your evergreen content
What’s the best way to get the most from your evergreen content? Reusing it in multiple formats, like;
- Checklists and more
Creating timeless content takes a lot of time, so repurposing is a good idea as it allows you to squeeze maximum value from your existing content marketing efforts.
Here are several ways to reuse your content:
Change the format: The most common way is to change the format. For example, blog posts to videos, videos to blog posts, infographics to engaging presentations, and social media posts to eBooks.
Reuse for different platforms: There are many social media networks, like Twitter and Instagram, that you can use to repurpose your existing content.
The key here is to create tailored content for each platform.
- For Twitter, you can take existing points from your evergreen content and turn them into Twitter threads.
- For Pinterest, you can create images and add bullet points to explain the topic.
- For Instagram, you can create attractive images or videos explaining your content.
Host a Q&A session or webinar: You can also create a webinar to answer specific questions or explain something meaningful based on your content. The key here is to use your blog post or evergreen video as a starting point for live discussion and interaction with the audience.
Above all, break complex topics into smaller parts. You don’t want to keep everything in one format (especially when you’re starting out). Include key points and add interesting snippets to create bite-sized content for different platforms.
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FAQs on evergreen content examples
Here are some commonly asked questions on evergreen or timeless content.
How do I choose a topic for evergreen content?
Look for topics that have a long-term interest in your field. You can also conduct competitive analysis or discover common challenges related to your field or questions your audience faces.
What can be included in evergreen content?
Evergreen content can include universal topics, in-depth guides or videos, and FAQs. The main thing here is that it should provide lasting value to your audience. Think of it as the opposite of news articles or viral trends.
What are some types of evergreen content?
Some of the most popular types of timeless content include;
- Guides and Tutorials on Evergreen Topics
- Lists and resource lists such as top 10 or top 50 lists
- Case studies on real world examples
- eBooks and white papers
How do I write evergreen content effectively?
Here are some of the best ways to create timeless content for your target audience;
- Give practical advice
- Use simple language (avoid jargon)
- Do lots of research, especially on your competitors’ content
- Always use data to support your points
- Update from time to time to make it relevant over the years
What are the best tools to create better content?
Here are some of the best tools for epic content creation;
- SEMrush (helps with keyword research and topic ideas)
- Rank Math (helps optimization)
- BuzzSumo (helps you find popular topics in any industry)
Final thoughts on timeless content
So, the next time you consider publishing content, remember the power of evergreen.
Invest in creating high-quality, evergreen articles that will continue to attract traffic and sales. No matter how the game of content marketing changes, your content must remain relevant and valuable.
What are your thoughts on publishing evergreen content? Did you find this guide useful? Let us know your thoughts in the comments.