How to Move the Email Field to the Top of Checkout in WooCommerce

WooCommerce is a popular e-commerce plugin for WordPress. It allows users to easily create and manage their online stores. By default, the email field is located at the bottom of the checkout page. However, you can easily move the email field to the top of the checkout page. This can be helpful for increasing conversion rates, as it makes it easier for customers to enter their email address and start the checkout process.

Why Move the Email Field to the Top of Checkout?

There are a few reasons why you might want to move the email field to the top of checkout:

• Increased conversion rates: Studies have shown that moving the email field to the top of checkout can increase conversion rates. This is because it makes it easier for customers to enter their email address and start the checkout process.
• Better user experience: Moving the email field to the top of checkout can also improve the user experience. This is because it makes it clear to customers what is expected of them and reduces the number of steps they need to take to complete the checkout process.
• Better data collection: Having the email field at the top of checkout can also help you to collect more email addresses from your customers. This is because customers are more likely to enter their email address at the beginning of the checkout process, when they are more committed to completing the purchase.

How to Move the Email Field to the Top of Checkout in WooCommerce

There are two ways to move the email field to the top of checkout in WooCommerce:

1. Using a code snippet: You can add a code snippet to your theme’s functions.php file to move the email field to the top of checkout.
2. Using a plugin: There are also a number of plugins that allow you to move the email field to the top of checkout.

Using a Code Snippet

To move the email field to the top of checkout using a code snippet, add the following code to your theme’s functions.php file:

PHP

function woocommerce_move_email_field_to_top( $fields ) {
  $email_field = $fields['billing']['billing_email'];
  unset( $fields['billing']['billing_email'] );
  $fields['billing']['billing_email'] = $email_field;
  return $fields;
}

add_filter( 'woocommerce_checkout_fields', 'woocommerce_move_email_field_to_top' );

This code will move the email field to the top of the billing fields section on the checkout page.

Using a Plugin

There are also a number of plugins that allow you to move the email field to the top of checkout. Some popular plugins include:

• Checkout Field Editor: This plugin allows you to easily customize the checkout fields on your WooCommerce store. You can use this plugin to move the email field to the top of checkout, as well as other checkout fields.
• WooCommerce Checkout Field Manager: This plugin also allows you to customize the checkout fields on your WooCommerce store. You can use this plugin to move the email field to the top of checkout, as well as other checkout fields.
• WooCommerce Email Field Manager: This plugin specifically allows you to manage the email field on your WooCommerce store. You can use this plugin to move the email field to the top of checkout, as well as customize other settings for the email field.

Additional Tips for Moving the Email Field to the Top of Checkout

Here are a few additional tips for moving the email field to the top of checkout:

• Use a clear and concise label for the email field. The label for the email field should be clear and concise, so that customers know exactly what information is expected of them.
• Make the email field required. It is generally a good idea to make the email field required. This will ensure that you collect email addresses from all of your customers.
• Offer the option to create an account. You should also offer customers the option to create an account when they are checking out. This will allow them to save their shipping and billing information for future purchases.
• Test and optimize your checkout page. It is important to test and optimize your checkout page regularly. This will help you to ensure that it

Conclusion

Moving the email field to the top of checkout can be a great way to increase conversion rates, improve the user experience, and collect more email addresses from your customers. You can easily move the email field to the top of checkout using a code snippet or a plugin.