15 Best SEO Tools That SEO Experts use in 2024

Best SEO optimization can be tough, especially if you are just starting. Luckily, finding the best SEO tools is easy, we’ve compiled them all on this list. We reached out to over 30 SEO experts to find out what the best SEO software is and which keyword-tracking tools are impressing SEO experts. You don’t have to try out all of these tools, you just need to find out which one works best for your business.

Best Search Engine Optimization (SEO) Tools

Whenever I dream up a home improvement project for my space, I do the smartest and fastest things when I have the right tools at my disposal. The difference a good tool can make is astonishing the extra time it takes to get a job done without an accessory.

Fast-forward to online marketing. How can you work smarter and faster with SEO? It starts with having the right tools. I’ve gathered a great sample of the best free SEO tools on the market – tools with a wide variety of uses and covering many common needs. These tools are fast, free, and easy to use. I hope you find one or two (or twenty) today that you can put to good use.

Why Use SEO Tools?

SEO tools save you from tedious keyword research and data analysis. With these tools, you can see what’s working and what parts of your strategy could benefit from some change. The best SEO tools also provide reports about how you measure up to competitors and where the biggest opportunities lie. What’s more, they allow you to measure search performance by country, region, or language.

Everything will be alright. If you are managing more than one website, SEO tools can help you assess the performance of each site. Many entrepreneurs with multiple websites put a lot of data in spreadsheets and analyze it manually. But this soon becomes overwhelming and the risk of the report being inaccurate increases. Luckily, you can use SEO software to save hours of effort and generate accurate reports with a single click.

1. Ahrefs: SEO Keyword Tool

Ahrefs is one of the most recommended SEO tools online. Talking about being the largest website crawler, it is second only to Google. SEO experts cannot get enough of Ahrefs site audit facility because it is the best SEO analysis tool. The tool highlights which parts of your website need improvement to rank better in search engines. From a competitor analysis perspective, you will likely use Ahrefs as a starting point for your brand to determine your competitor’s backlinks. You can use this SEO tool to find the most linked content within your niche, check for and fix broken links on your website, and build your best-performing pages. (so you can see what information visitors are coming in).

Limits: 5,000 crawl credits per month per project. Sign up for Ahrefs Webmaster Tools, verify your website and you’ll be able to audit your website for over 100+ technical SEO issues. The tool also gives tips on how to fix them. After running the audit, it also suggests areas where you can improve your internal linking, which helps increase your ranking in search engines. This tool allows you to see your site’s organic keyword ranking as well as who is linking to you.

When it comes to various aspects of SEO like keyword research, rank tracking, competitor research, SEO audit, viral content research, and more, Ahrefs is our most preferred tool. We add our site and our competitors’ sites to it. The tool then shows us sites that have been backlinked from our competitors but not us. It helps us to find great link opportunities. But it would not have been so easy if Ahrefs did not have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several key keywords and bringing us to 350,000 visitors per month.

2. Google Search Console: Top SEO Tool

With websites offered free to everyone, Google Search Console lets you track and report your website’s presence in the Google SERPs. You just need to verify your website by adding a code to your website or through Google Analytics and you can submit your sitemap for indexing. Although you do not need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account.

As an SEO checker tool, Search Console can help you understand how Google and its users see your website and allow you to optimize it for better performance in Google search results. This is especially useful for new websites because it lets site owners submit web pages for search indexing.

3. Google PageSpeed Insights

Check your site speed and usability on multiple devices limits: none

Enter a URL and the tool will test the loading time and performance of that URL on desktop and mobile. It then grades your site’s performance on a score of 0 – 100. It tells you how fast it takes a site to load according to various metrics, and also suggests areas for improvement.

Alternatives: Pingdom, WebPageTest, and GTMetrix.

4. SEMRush: Marketing SEO Tools

Marketing SEO tools like SEMRush are fan favorites in the SEO community. Experts love that they let you easily assess your ranking as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is domain vs domain analysis, so you can easily compare your website with your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.

My favorite SEO tool is SEMrush which features “Organic Traffic Insights”. This feature lets me view all my major articles with one dashboard along with related keywords, social shares, and word count. It gives me a quick overview of what’s working and where to optimize. I generally use SEMrush in my daily work, love this tool, and like to use its site audit to optimize the health of my site. We’ve improved the health of our site by over 100% since we started using SEMrush, and we’ve increased conversions from our content pages by over 15%.

5. Moz Pro: SEO Software

SEO software Moz Pro keeps popping up as one of the best SEO tools that experts use. Some experts criticized how Moz was always up to date, despite Google’s regular algorithmic changes. Others praised Moz’s chat portal for allowing them to always get a practical response to every question asked. Whether you’re looking for keyword recommendations or site crawls, Moz is a full-service powerhouse. You can get a good deal of information about your website’s performance, but also how to improve it. They also have a free MozBar toolbar that you can download to view your website’s metrics while browsing any page. If you want to learn more about SEO, you should also consider checking out MozCon, their annual conference.

My favorite feature of the tool is its ‘page optimization feature’. It tells you what steps you can take to improve the SEO of every single page of your website. For example, it will ask you to ‘Include your keyword in this page title’ or ‘Add an image with keyword alt tag’. This tool has greatly improved our client’s business simply by the fact that it gives increased transparency. We can compare their site traffic and optimization with those of their competitors. We can see which pages and search terms perform well among their competitors and modify our web practices to compete against them. Without tools like Moz, SEO becomes a guessing game. You have no idea where you are doing well and where you can improve.

6. KWFinder: SEO Keyword Tool

An SEO keyword tool like KWFinder helps you find long-tail keywords that have a low level of competition. Experts use this SEO tool to find the best keywords and backlinks and run analysis reports on SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on a key metric. Plus, if that isn’t enough, you’ll find a ton of new keyword ideas to help you rank your website even higher.

About KWFinder “I like that it not only shows me information about the keyword I was looking for, but pulls up good suggestions for related words, and they compare that word (volume, CPC, difficulty, etc.), which I originally looked at.. I’ve been able to help my clients target not only those big, Pie in the Sky vanity words but those terms better. To target those who are lower in the funnel and more likely to convert, allowing me to target through focused content that answers the questions they’re asking.

7. Ubersuggest: Keyword Tracking Tool

Ubersuggest, a free keyword finder tool developed by Neil Patel, helps you identify keywords and also the searches behind them by showing the top-ranking SERPs. Hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest in its reports include keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine whether a keyword is worth targeting and how competitive it is.

8. Moz Pro: SEO Software

SEO software Moz Pro keeps popping up as one of the best SEO tools that experts use. Some experts criticized how Moz was always up to date, despite Google’s regular algorithmic changes. Others praised Moz’s chat portal for allowing them to always get a practical response to every question asked. Whether you’re looking for keyword recommendations or site crawls, Moz is a full-service powerhouse. You can get a good deal of information about your website’s performance, but also how to improve it. They also have a free MozBar toolbar that you can download to view your website’s metrics while browsing any page. If you want to learn more about SEO, you should also consider checking out MozCon, their annual conference.

My favorite feature of the tool is its ‘page optimization feature’. It tells you what steps you can take to improve the SEO of every single page of your website. For example, it will ask you to ‘Include your keyword in this page title’ or ‘Add an image with keyword alt tag’. This tool has greatly improved our client’s business simply by the fact that it gives increased transparency. We can compare their site traffic and optimization with those of their competitors. We can see which pages and search terms perform well among their competitors and modify our web practices to compete against them. Without a tool like Moz, SEO becomes a guessing game. You have no idea where you are doing well and where you can improve.

9. Google Trends: SEO Checker Tool

Google Trends has been around for years but is less used. Not only does it give you insight into a keyword but it also provides great insight into the trends around the topic, which can be invaluable at any stage of a business’s growth. Search keywords in any country and get information about it like top queries, increasing queries, interest over time, and geolocation by interest. If you are unsure which trends are right for you, this is the best SEO tool to use.

10. Keywords Everywhere: SEO Keyword Tool

Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools such as Google Analytics, Search Console, Google Trends, and more, to help you find the best keywords to rank for. Free SEO tools like these make the process of determining the best keywords for your website easy. So instead of going through multiple websites every day, you can save a lot of your time by using this one tool.

SEO Tools Keywords Everywhere Chrome Extension. He shares, “It allows both me and my clients to see monthly US keyword search volume on Google, which is great for brainstorming blog topic ideas. It lets you bulk up lists of keywords.” It also allows you to upload and view data, which Google now hides behind a huge range unless you pay for Google ads. Incredible value for a free tool.

11. Google Analytics

Complete Web Stats & Search Insights. Limits: There is no usage limit, but the queries that are sending you organic traffic are hidden. Probably the most powerful free analytics tool available, Google Analytics tracks every traffic you can imagine to your website – where it comes from, which page is getting it, and so on. Although it is not purely for SEO, it is still a helpful tool to track if you are getting traffic from organic searches. However, Google Analytics has since stopped showing which keywords are sending you that traffic. You’ll need to combine it with a tool like Keyword Hero to uncover what’s behind “(not provided)”.

12. Google Ads Keyword Planner

Know what people search for, Limitations: You’ll need to run an ad campaign to see accurate search volume Enter a keyword or group of keywords into the tool, and Google Keyword Planner all kinds of useful statistics to guide your keyword strategy Returns: Monthly search volume, competition, and even suggested terms you may not have considered.

13. Google Trends

See relative search popularity of topics, Limits: none, Google Trends shows popular search terms over time, which is useful for uncovering seasonal variations in search popularity, among other things. Compare multiple words to see relative popularity.

14. SimilarWeb

View site statistics for any domain Limitations: You’ll need a paid account to view each data point, but the free version is enough to get a snapshot of your competitor’s activity. Use this tool to estimate how much traffic a website gets. See a breakdown of traffic sources, locations, and more. A helpful tool for competitor research.

15. Exploding Topics

Limitations: none, SEOs often target topics with high search volume, but that means targeting topics that are already popular. What if you could find and target topics just before they hit the mainstream? We cast a wide net. Exploding Topics analyzes millions of searches, conversations, and mentions across the internet. And find trends before their trends. Our tech-spotting algorithm identifies under-the-radar industries, products, and categories… months or years before they take off.

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