How Much Does It Cost to Build an App in 2024?

Can you imagine a business without an app today? Applications have become a primary need for businesses, as most people prefer apps for their simple interfaces.

With a paradigm shift from websites to applications, the need for apps has become significant. App development plays a vital role for both startups and large enterprises. However, you will need to consider the cost of building an app. Understanding how much an app would cost is your first step toward building one. This is even more important for startups, as they have to consider their budget carefully.

Factors that Affect App Development Costs:

How Much Does It Cost to Build an App in 2023?

In-house team or Outsourcing 

Both in-house development and outsourcing have their own advantages and disadvantages. In-house development can save time, but outsourcing can save more money.

In addition to being expensive, the hiring process for an in-house team can be tedious.

Outsourcing can give you access to experts and is more affordable, but it lacks face-to-face interaction, personal control, and can have time zone differences.

To make a final decision, you will need to weigh the pros and cons of each development process. Most people prefer to outsource app development to save costs.

Android vs iOS 

The platform you choose can impact the overall app development cost. Additionally, you will need to consider user segmentation and market. The app design prototype and functionality of iOS is different from Android. If you consider the cost, developing an Android app is generally cheaper than iOS.

Developers write Android applications in Java, and iOS apps in Objective-C or Swift. Objective-C developers tend to charge higher than Java developers, which can increase the cost.

Beyond the spectrum of variables available, the final costing depends on the location, time frame, and adaptation. If you have a bigger budget, you can work on both development types.

Location of the Company  

Another significant factor that affects the cost is location if you decide to outsource. Nearshore outsourcing is generally cheaper and more flexible because the time difference is less.

However, outsourcing can bring challenges due to time differences. If you cannot communicate with the company due to the time difference, it will affect the delivery time of the app, which will in turn affect the cost.

North American companies generally charge more for app development than South Asian companies. The average cost of hiring a North American app development company is $70 to $125 per hour, and for South Asia, it is $15 to $50 per hour.

Complexity of Design 

An app’s complexity is determined by the product idea, including the features, usability, interface, and design. These factors play a critical role in affecting the development cost.

A simple app design and interface may cost approximately $5,000, while an average app design may cost about $50,000. However, unique and complex app designs may cost more than $100,000.

In addition, user experience (UX) design may cost extra. For example, you will pay extra for 10 to 15 app screens. The cost will also increase for customized elements or complex parts in the design.

Hybrid or Native 

Hybrid development cost depends on many factors, including the app’s scalability, features, and complexity. While hybrid technology allows developers to write a single codebase and optimize it for different platforms, which can save costs, it’s important to note that hybrid apps may not be as scalable or performant as native apps.

Native development, on the other hand, creates a separate app for each platform. This can be more expensive, but it results in apps that are more scalable, performant, and user-friendly. Most startups still choose native app development for its accountability and reliability.

App Development Cost Stages:

How Much Does It Cost to Build an App in 2023?

There are different app development stages, so you should be aware of them to understand the pricing factors. Let’s discuss some of the stages and their associated costs.

1. Research stage 

The research stage, also known as the pre-design stage, requires effort from the development team. However, the design team may spend less time during this stage before moving on to the final design stage.

2. Design stage 

The design stage is critical because app development commences from this stage, and the actual coding of every feature depends on it. Ideally, developing app code depends on the type of app. More than thirty percent of the money spent on this stage remains below $10,000.

3. Development stage

App development is incomplete without testing and deployment, which are core stages of the process. According to Clutch, 32% of respondents spent less than $5,000 on testing, and the range for deployment was above $10,000.

Some Added Driving factors Affecting the App Cost:

How Much Does It Cost to Build an App in 2023?

Third-party Integration 

Third-party tools or integration can enhance an app’s functionality and improve its design, just like websites. However, third-party integration can also increase the app’s timeline and total cost.

If the project cost includes these services, you don’t have to worry about paying extra.

Multiple Platforms 

Most companies that create an app for Android also consider iOS, as the reach of both platforms can provide significant visibility for businesses. Multi-platform support is vital, especially after the app launches on one platform, but it can affect the cost to an extent. It is always best to plan the first version for the most popular platform and then scale up to other platforms later.

App Marketing 

Most businesses focus on building an app but forget about the marketing part. Marketing an app is just as important as creating one. The cost of app development will increase if marketing is also considered. Some app development companies include marketing services, but it may cost extra.

Mobile App Development Costs by Region

RegionPrice (Hourly)
Eastern Europe$50
South America$50

How to reduce the App Development Cost?

How Much Does It Cost to Build an App in 2023?

Optimizing the app development cost can be transformative for startups and mid-size enterprises. It can also free up resources that can be allocated to marketing the app. Here are some quick tips to reduce development costs:

Plan the app features 

When creating an app, it is essential to prioritize the app’s features. After all, the app’s features can quickly drive business for you. If all the elements are in order, you can build a minimum viable product (MVP) to save on costs.

How Much Does It Cost to Build an App in 2023?

It helps you test the core functionality and market fit of your app, reducing initial development costs and enabling you to gather user feedback early. Gradually add more features based on user feedback and business growth.

Choose to outsource 

Choosing an in-house or outsourcing team is a subjective decision, but outsourcing companies can offer better scalability and affordability, as well as access to a pool of exceptional talent. It can also help to cut down on office expenses and minimize workloads.

Conduct thorough research and due diligence to find a reliable development partner.

Plan ahead 

Do you want to scale your app in the future? If so, consider planning for cost optimization. For instance, when building an MVP, you may want to change some features based on customer feedback.

With that, you need to consider long-term and short-term goals. App scalability can cost extra, so planning is essential.

Open Source and Third-party Tools:

Leverage open-source libraries, frameworks, and pre-built components to significantly reduce development time and costs.

Use third-party APIs and services for common functionalities like payments, authentication, and mapping to save development effort.

Cross-platform development 

Cross-platform functionality is in high demand, but it can be a tough decision for companies to choose between native and hybrid development, especially since creating native apps can be expensive.

Cross-platform development works on both Android and iOS, so you won’t lose a large portion of your audience. You can also optimize development costs by choosing cross-platform functionality.

By implementing the strategies above and maintaining a focus on cost-effectiveness throughout the development process, you can reduce app development costs while still delivering a high-quality product that meets user needs and expectations.


How much does it cost to develop an app?

The cost of developing an app can vary widely depending on a number of factors, such as the complexity of the app, the features it includes, the platform(s) it needs to be developed for, and the experience of the development team. However, as a general rule of thumb, you can expect to pay anywhere from $5,000 to $500,000 or more to develop an app.

What are the different types of app development costs?

There are two main types of app development costs: fixed costs and variable costs. Fixed costs are those that do not change regardless of the size or complexity of the app, such as the cost of development tools and the cost of hiring a development team. Variable costs are those that do change depending on the size and complexity of the app, such as the cost of design, development, and testing.

How can I reduce the cost of app development?

There are a number of ways to reduce the cost of app development, such as:
Choosing a cross-platform development platform: Cross-platform development platforms allow you to develop a single app that can be deployed on both Android and iOS devices. This can save you time and money on development costs.
Using open source libraries and frameworks: Open source libraries and frameworks are freely available and can be used to implement many common app features. This can save you the cost of developing custom code.
Outsourcing your app development: Outsourcing your app development to a team in a country with lower labor costs can save you money on development costs.

How can I choose a reliable app development company?

When choosing an app development company, it is important to consider the following factors:
Experience: Choose a company with experience developing apps for the platform(s) you are interested in.
Portfolio: Look at the company’s portfolio to see examples of apps they have developed in the past.
Pricing: Get quotes from multiple companies before making a decision.
Testimonials: Read testimonials from past clients to get an idea of the company’s quality of work and customer service.

Quick Recap:

Creating a sustainable app requires patience and an understanding of app functionality. The development factors depend on design, app complexity, location, and team.

For customized design, you may have to pay extra. Custom apps are tailored to the needs of the client. You should also determine the design, app screens, and features.

Ideally, hire a professional team of developers to bring your idea to reality. Outsourcing development companies are reliable and cost-effective, but prototypes and UX may affect the app cost. Finally, develop a smart strategy to save on data storage and API integration.

My name is Megha, A computer science student with a passion for digital marketing and SEO, enjoys helping beginners build impressive WordPress websites.

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