How to Make a Digital Art Portfolio in 2024: Showcasing Your Art Online

In 2024, having a strong online presence is more crucial than ever for digital artists. A well-crafted digital art portfolio is your key to standing out from the crowd and attracting potential clients, collaborators, and fans.

A digital art portfolio showcases your creativity and skills for all to see. This is a great starting point for digital artists to grow as professionals in the art world.

In this article, we will discuss the importance of a digital art portfolio, how to create one, and provide inspiring examples. Whether you’re a beginner or looking to enhance your existing portfolio, this guide provides practical steps and creative ideas

Why Create a Digital Art Portfolio

It is essential for an artist to have a digital art portfolio. For starters, it helps build your credibility among potential customers. This is a great way to promote and showcase your art skills online.

A digital portfolio is beneficial if you want to open a commission job. This allows you to reach an international audience, showcase your skills, and justify your price when needed.

Additionally, an online portfolio connects you to other digital artists and art communities. This connection can lead to collaborations with other artists, brands, and even opportunities to get hired by an agency.

If you’re worried that creating a portfolio is a hassle, you’ve come to the right place. This article will teach you how to use the Hostinger website builder to create your digital art portfolio easily and quickly.

How to Make a Digital Art Portfolio

This guide will help you create a digital portfolio to highlight your talents and connect with your target audience.

1. Choose a Platform

There are plenty of great platforms for building your portfolio, including website builders that offer customizable templates and responsive designs.

Hostinger Website Builder is an all-in-one solution that allows you to create your art portfolio professionally without any technicalities.

With just $2.49/month, you can enjoy features such as:

  • AI Builder. Avoid the lengthy process of building from scratch by using AI to build your portfolio website in less than two minutes.
  • Drag and drop editor. Easily customize elements without any coding.
  • Marketing Integration. Use Google Analytics, Facebook Pixel, Google AdSense, and many other third-party tools.
  • Secure web hosting. Protect your creations with unlimited free SSL and automatic data backups.
  • Ecommerce Features. Add an online store to your art portfolio and sell up to 500 products.
  • SEO tools. Optimize your online portfolio for search engines with SEO tools and settings within the builder.

2. Purchase the Website Builder Plan

To start setting up your portfolio, purchase a website builder and web hosting plan and choose the payment terms that best suit you.

Hostinger Website Builder payment page

Pro Tip

Choose a plan period of 12 months or longer to get a free custom domain for your digital portfolio.

3. Create Your Digital Art Portfolio With AI Builder

Creating a digital art portfolio with AI Builder takes just a few minutes with the help of a guided setup:

  1. On the setup page, answer questions about who is creating the website and what type of website it will be.
  2. Select the Create Website option and select Website Builder as your platform.
  3. Name your digital portfolio. If you have an existing domain you can claim or connect a free domain. When you claim a free domain, you’ll be taken to the name selection page, where you can also check domain availability and choose a domain extension.

Suggested Reading

Choose the right domain name by reading our guide. Alternatively, you can go with a temporary domain name and change it later.

  1. Confirm the domain name. You will be directed to the AI builder to start creating your online art portfolio.
Hostinger Website Builder AI Builder page
  1. Enter your brand name, website type and description for the AI to create the portfolio. When adding a description, be sure to add two to three sentences about what you do.

Once everything is in place, the AI will create an online portfolio based on the information. The portfolio will contain text descriptions, image placement, and pages relevant to a digital art portfolio. These include art portfolio, about me and contact pages.

4. Customize Your Portfolio

Enhance what the AI builder has created and start personalizing your art portfolio to match your art style and personal branding. This will help you connect with your target audience.

To aid in the customization process, the builder includes a checklist from start to finish, including:

  • Edit heading text
  • Update images
  • Edit paragraph text
  • Update logo
  • Update social media icons
  • Preview the online portfolio for mobile layout

For further customization, consider adding additional pages like a blog to share your art journey. Don’t forget to choose your font and keep a consistent style throughout your portfolio.

Also, take time to choose a color scheme that matches your art style. AI Builder allows you to customize the colors of your online art portfolio. You can adjust the color value from the color picker or type it directly.

Hostinger Website Builder color value change box

5. Add Artwork

Displaying your highest quality images makes your digital art portfolio stand out among other online platforms. They should be uploaded in the correct size for best performance.

Add as many artworks as possible to your portfolio, starting with your latest projects. It highlights what you are currently working on and showcases your developing skills.

Next, include your proudest accomplishments. These pieces define your journey as a digital artist and resonate most with you. He also often stands in front of the audience.

Finally, consider grouping your artwork by project. This organization helps viewers understand the context of each piece and the progression of your ideas throughout each project.

6. Write Captivating Descriptions

Captivating image descriptions help illustrate your artwork and projects. They also help optimize your digital portfolio for search engines and drive traffic to it.

When writing a description for an online art portfolio, your tone of voice should reflect your personality and artistic style. This creates a consistent experience for your audience while browsing your work.

Include relevant keywords that focus on a central idea for each piece. Expanding on this idea helps convey the message behind your artwork, making it more relevant to the target audience.

Next, engage in storytelling and a background story. This approach brings each piece of art to life, providing context and depth. You’re not only showcasing your art but also providing insight into the concept, inspiration, and process behind it.

If you’re unsure where to start, use the AI Writer tool that comes with the Hostinger website builder. After choosing a topic and category, it will recommend text options for your description.

7. Organize Your Portfolio

It is important to categorize your portfolio for easy navigation and user experience. This adds a professional touch to your portfolio, which may be attractive to potential employers or colleagues.

Like your image descriptions, storytelling can effectively structure your digital art portfolio. Start with a compelling landing page that introduces viewers to your work.

The Hostinger website builder provides theme layouts and page structures as a source of inspiration for designing your portfolio. These tools are designed to help you effectively display your work in a harmonious and attractive way.

8. Showcase Your Portfolio

The final step is to preview your digital portfolio before it goes live. Check how each page appears on different devices, ensuring compatibility and seamless user experience across all platforms.

Once you’re satisfied with how everything looks, it’s time to publish your portfolio. After that, you can start promoting your art portfolio and sharing it on social media platforms.

Pro Tip

Avoid making changes immediately after publishing your portfolio. Google crawls and indexes websites to appear on the search results page. Making changes to your website may disrupt this process.

To share your portfolio on social media, start by creating posts highlighting your best work or new additions to your portfolio. Use the best quality image from your portfolio and link back to your site.

Connect with your followers by sharing stories or insights about your art. Use relevant hashtags and consider tagging art communities or platforms to increase visibility.

Regularly updating your social media with your portfolio content keeps your audience engaged and increases traffic to your online portfolio.

Inspiring Digital Art Portfolio Examples

Here are five examples to help you get art portfolio design ideas. The first three portfolios are created with the Hostinger website builder, giving you a glimpse of what’s possible with the builder.

1. Rhienon

Rhienon website homepage

Art by Rien offers a simple yet effective digital art portfolio that serves as an excellent inspiration for digital artists.

Digital artist Riana makes a strong first impression by using a large, eye-catching piece of her artwork as the background of her portfolio. This strategy immediately draws visitors in with Rhianna’s style and skill right from the start.

Their portfolio gallery is sleek and simple using a white background which helps emphasize their artwork without distracting.

Rhienon art gallery page

An interesting feature of their portfolio is the inclusion of an events page. The page highlights upcoming events, exhibitions or art fairs he is involved in. This is a great way to promote her involvement in the art community and invite followers to see her work in person.

2. Fett Burger

Fettburger website homepage

Fat Burger is an artist whose online portfolio reflects his unique and bold artistic style. The landing page features a key one-liner, complemented by a contrasting, playful array of “Enter” buttons that entice readers to click.

An important aspect of Fat Burger’s portfolio is the use of bold typography colors, styles and animation that stand out against the black background. This unique approach shows how artists can creatively use web design to reflect their artistic style and vision, making their portfolio a memorable visitor experience.

Fat Burger’s portfolio also includes a simple but effective about me page. This page provides clear and concise information into the artist’s background and artistic journey, helping visitors connect with the artist on a personal basis.

3. The Indy Sign

TheIndySign website homepage

Indira Preeto, a talented digital illustrator, is famous for her strong personal branding on her portfolio website. Preeto shouted “Hola!” Embraced its Spanish identity by incorporating elements such as joyful performances of And lush floral graphics.

The background color of the website creates a seamless visual experience, which enhances the presentation of its artwork. Their portfolio page facilitates the straightforward presentation of artworks categorized by project collection.

Built with the Hostinger website builder, Prieto’s portfolio skillfully blends both her professional and personal artwork, providing a comprehensive art gallery walk-through for visitors to view her diverse creations in one place.

4. Pine Bones

Pinebones website homepage

Pine Bones’ digital portfolio provides a complete and comprehensive display of his work. This is a shining example of presenting art effectively in the online space.

What makes Pine Bones’ portfolio inspiring is the consistent use of colors and design elements throughout the site. This consistency makes the site visually appealing and helps create a solid and recognizable brand identity.

Additionally, the Shop and Commission pages are thoughtfully designed to attract potential buyers. It is user-friendly and displays artworks for sale in a way that is easy to browse and understand.

5. Jason Chan Art

Jason Chan is the lead visual development artist at Riot Games. As a professional artist, he works with traditional mediums such as oil paint and digital tools such as Photoshop and Illustrator.

Their digital art portfolio design showcases their work front and center, categorizing their extensive galleries by game titles right on the homepage. The user experience is enhanced by a clean navigation bar that takes visitors to its store, prints, about section and contact details.

This art portfolio website is an excellent model for illustrators who want to highlight their work and offer easy search of their collection.


Creating a digital art portfolio is essential for any digital artist looking to showcase their work, connect with audiences, and attract potential clients or collaborators. It is a professional platform to showcase your artistic journey, achievements and unique style.

Building your digital art portfolio involves eight key steps:

  1. Choose a platform
  2. Set up your portfolio
  3. Choose a template
  4. Customize your portfolio
  5. Add artwork
  6. Write captivating descriptions
  7. Organize your portfolio
  8. Showcase your portfolio

For inspiration, check out five examples of digital art portfolios. Pay attention to how each artist structures their digital art portfolio, displays their artwork, and reflects their unique styles.

Remember, your digital art portfolio is a dynamic representation of your work. Regular updates and personal touches will keep it fresh and engaging, reflecting your growth as an artist.

How to Make a Digital Art Portfolio FAQ

Let’s explore the most commonly asked questions about a digital art portfolio.

Can I Update My Digital Art Portfolio Over Time?

Yes. Hostinger website builder offers a simple online portfolio update process. You can easily add new artworks, edit existing artworks, or rearrange your own portfolio layout with just a few clicks.

This flexibility ensures your portfolio remains up to date, keeping it fresh for potential clients and showcasing your latest work with minimal hassle.

What Should I Include in My Digital Art Portfolio?

Include an artist profile, an art portfolio with high-quality images, and contact information for a well-rounded digital art portfolio. Additionally, share your artistic journey and notable achievements to personalize your portfolio.

Can I Sell My Artwork Directly From My Digital Art Portfolio?

Absolutely! You can turn your art portfolio website into an online marketplace for your creations. With the Hostinger website builder, adding a new page to your website is as easy as that. Showcase your artwork with high-quality images, descriptions and prices. Include a secure payment gateway for transactions.

My name is Megha, A computer science student with a passion for digital marketing and SEO, enjoys helping beginners build impressive WordPress websites.

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