What if your audience could do more than just read or watch your content?
Interactive content allows you to do this. This can engage your target audience and make your content more memorable.
This is a type of content that allows users of your website to participate in something, whether by answering questions, participating in polls, etc.
In this free guide, you’ll learn what it is, its types, and how to get started with it.
What is interactive content?
Interactive content is any content on your website that allows your audience to interact and participate.
Most of the content we publish on our blog is static. This means that we create content, and after we publish it our audience consumes it.
Apart from responding in comments or sharing content on social media, audiences have little interaction with static content.
There’s a big problem with static content: It’s less engaging than interactive content. Users who interact with content are more likely to remember it and share it with others.
This is where interactive content comes in, making your blog more engaging and informative for your audience. Here’s an illustration of the different types of interactive content (Source: Noboruworld);
Why is interactive content important? Benefits
Did you know that over 60% of marketers already use interactive content?
According to CMI (Content Marketing Institute), over 77% of marketers said that interactive content has “reusability” value in terms of repeat visits. Here are some more latest content marketing statistics for you if you are interested.
That being said, here are some of the key benefits of using interactive content in 2024.
- Firstly, it helps with better user engagement. Search engines like Google give #1 priority to user engagement. So, if you’re looking for a way to engage with your users, interactive content is the way to go.
- Interactive content can help you to convert normal website visitors into leads and leads into customers.
- People are more likely to remember information if they interact with something.
- It can lead to a better understanding and a stronger connection with your brand or products.
Types of Interactive Content
There are many types of interactive content. Some of the widely used types of such content include the following;
- Quizzes: They’re interactive because they allow users to test their knowledge on a particular topic. For example, a quiz about the history of your company could be used to educate customers about your brand.
- Calculators: because they allow users to perform calculations and get estimated quotes. For example, a home loan calculator could be used to help users estimate the monthly payments on a mortgage.
- Polls and surveys: They allow users to share their opinions and feedback. For example, a poll could be used to ask customers what their favorite product features are.
- Interactive infographics: They help your website users to interact with the data and visuals. Also, they make it easy for you to explain complex concepts. For example, an interactive infographic about WordPress plugins could allow users to explore different plugins and their uses.
- Interactive videos: They allow users to interact with the content, such as training, education, and entertainment. For instance, an interactive video about using a tool (such as Semrush) could allow users to watch the video and practice using the software in real time.
How to create interactive content? Best Practices With Examples
set clear goals
If you’re just getting started with interactive content, first determine your goals.
What exactly do you want to achieve with interactive content? Do you want to create awareness of your products, generate more traffic and leads, or increase your website sales?
Once you clearly set your goals, you can choose the right format and content to achieve those goals.
Also, start small.
If you’re new to interactive content, start with a simple format like a quiz or survey.
Once you better understand how to create interactive content, you can experiment with more formats, such as games, interactive videos, etc.
The key is to start with simple interactive elements that allow you to build a solid foundation from day one. Then, you can gradually move towards complex interactive formats that provide engaging experiences for your audience.
Choose the right format
As discussed above, there are many types of interactive content, so it is important to choose the right content for your audience.
For example, an interactive infographic might be a good choice if you want to share a lot of data. Similarly, if you want to educate your audience about a complex topic, quizzes can be a good option.
Here are a few examples of interactive content formats;
Quiz: You can answer the question “What is your SEO IQ?” You can create a quiz called. And offer a free SEO consultation to anyone who completes it.
Interactive Infographics: You can create an interactive infographic showing the different steps of the SEO process.
Polls and Surveys: You can create a poll to ask your audience what type of SEO content they would like to read more of on your blog.
Interactive Videos: Popular platforms like Netflix often use interactive videos to provide a better experience to their viewers. Interactive videos can allow your viewers to control the viewing experience and make choices that change the outcome of the video. We’ll show you a real example in the same blog post, so don’t miss reading.
No matter which format you choose, make sure your interactive content is easy to participate in.
Try using content that is already working well for you.
Instead of starting from scratch, you can use your existing content by turning it into interactive experiences.
For example, if you already have an eBook that is getting positive user feedback, you can repurpose it by converting it into an interactive webpage. You can try embedding polls and quizzes throughout the content to improve user engagement.
Use interactive content tools
Do you want to create a wide range of engaging and informative content formats for your website or business? Again, you need access to the right interactive tools.
Here are some powerful tools you can use to create interactive content in 2024.
Outgrow.co
Outgrow.co is an excellent platform for creating interactive content like quizzes, polls, surveys, and calculators. If you are looking for an easy way to engage your audience and collect data, you should check out this platform.
You can also easily integrate this tool with over 1000 sales and marketing tools, including;
- Google Sheets
- Aweber, Mailchimp, GetResponse
- Marketo
- Hubspot
- Salesforce
- Active Campaign, Drip, and more
Typeform
Typeform is another popular platform for creating interactive content, especially forms, surveys, and quizzes.
It is extremely easy to use, as it offers a drag-and-drop interface that makes it easy to create beautiful and attractive forms. Whether you’re looking to get more signups, feedback, or anything else – Typeform is one of the best tools.
It can also be integrated with all marketing tools, like;
- Slack Integration
- Mailchimp Integration
- Klaviyo Integration
- WordPress Integration
- Pipedrive Integration and more
Involve.me
If you’re looking for an affordable toolkit for creating interactive content for your website or business, try Involve.me. It offers a free plan, and its premium plans start at just $29/month.
You can watch their official video to see how to create an interactive quiz;
Here are some of the major types of interactive content you can create using Involve.me;
- Quiz Maker
- Survey Maker
- Form Builder
- Calculator Builder
- Funnel Builder
- Pop-up Maker
You’ll also get access to hundreds of design templates that you can use to create almost any type of interactive content for your website.
Interactive Content Examples
Here are TWO real-world examples of major platforms using interactive content to involve their audience.
Example #1: Netflix’s Black Mirror
This interactive movie allows you to make choices that change the story.
Imagine you’re watching a movie, but instead of just watching what happens next, you can choose what happens next. That’s what makes Netflix’s Black Mirror: Bandersnatch so special.
You will be given options when you watch the movie at various points. You may be asked to choose what path the main character should take or what decision they should make.
This makes the viewing experience unique and personal, as each viewer will have a different movie experience.
Example #2: The Washington Post’s 3D model of Notre Dame Cathedral
The Washington Post used a 3D model that allowed users of its website to explore the cathedral before and after the fire.
This 3D experience enabled visitors to navigate the interior and exterior of the cathedral to understand the damage caused by the fire.
so there you go. There are many examples where major brands are using interactive content to engage their audiences.
If you think outside the box and come up with creative ideas, you can give your website visitors an amazing experience by creating interactive experiences.
A Handy Checklist for Creating Interactive Content In 2024
Here’s a helpful checklist for those interested in creating interactive content.
- Firstly, find out what exactly you want with interactive content. Defining your goals is the first step to creating epic interactive content. Also, analyze websites that are already using interactive elements.
- Use proper tools to create different formats for interactive content, such as quizzes, polls, calculators, infographics, and interactive videos. You can try platforms like Canva, Typeform, Involve.me, etc to create such types of content.
- Keep it simple. Start with quizzes or polls if you can. Don’t overcomplicate your interactive content, especially when just starting.
- Collect as much data about your website visitors or audience as possible. You can use your email lists or create polls to collect their data such as names, emails, profession, etc. The more information you’ve about your users, the better content you can create.
- Personalize the experience for your website users. Try to collect their names through emails so you can personalize better.
- You can’t ignore promotion. You need more eyeballs on your interactive content to reach a wider audience. You can use social media or paid ads to promote your interactive content.
FAQs on interactive content marketing
Here are some of the frequently asked questions on interactive content.
Why Use Interactive Content?
Interactive content offers numerous advantages in 2024, including:
- Increased user engagement: Users are actively involved with interactive content, leading to longer on-page time and a deeper connection with your brand.
- Improved brand awareness: Interactive content’s unique and engaging nature helps your brand stand out and leaves a lasting impression on users.
- Lead generation and email acquisition: Forms and surveys embedded in interactive content can capture valuable user data like email addresses, allowing you to build your email list and nurture leads.
- Effective customer education: Interactive content provides a fun and interactive way to educate customers about your products or services, helping them understand their value and benefits.
What are the best interactive content examples?
Some of the best interactive content examples include;
- Quiz
- Election
- The calculator
- Survey Interactive Video
How can I measure the success of my interactive content?
There are many different ways to measure the success of your interactive content, including;
- Tracking your website traffic (or page views)
- Keeping track of your social media shares
- Time spent by users on page
What’s the difference between interactive content and static content?
Static content is stable (as it looks the same, such as blog articles), whereas interactive content allows users to engage with content (such as interactive videos or quizzes).
What are the best interactive content tools to create content?
Here are some of the best interactive content tools you can use;
- Involve.me
- SurveyMonkey
- MapMe
Final thoughts
Interactive content is a powerful tool for engaging and educating your audience. If you’re solely relying on non-interactive content, such as blog posts and checklists, consider incorporating interactive elements to enhance user engagement.
Do you have any thoughts on creating interactive content? Did you find this guide helpful? Share your views in the comments below.
What is interactive content? How to create it? Discover the answers to these questions and explore various examples to inspire your own content strategy.
