What is an H1 Tag? A Beginner’s Guide with Best Practices

H1 tags are HTML title tags that tell search engines the primary topic of your webpage.

If you want better search rankings you need to learn how to use H1 tags properly in your content.

Most people use either the same H1 tag for their title or longer tags. Both are bad practices.

In this post, you will learn about the best practices for writing H1 tags to improve your search traffic and user experience. let’s get started!

How to Write the Perfect H1 Tags for SEO?

What Is an H1 Tag?

The H1 tag is an HTML heading tag. It is used to display the main title of a web page to users. It appears as the first title of a web page.

The H1 tag is placed at the beginning of the body of the page, just below the section.

An example of an H1 tag in HTML code looks like this;

What is H1 tag?

Here is an example of this; (Image source: Ahrefs)

h1 tag meaning

There are several levels of heading tags (from H1 to H6), H1 is considered the HIGHEST level of heading tag.

Why? Search engines like Google use H1 tags to understand the context of the page.

There are two important rules to remember while using h1 header tags;

  • Rule #1: H1 tags should be UNIQUE on each page of your website. That means you should NEVER use the same H1 tag on multiple pages. 
  • Rule #2: Never use more than ONE H1 tag on a page.

What’s the difference between an H1 and a Title tag?

H1 and Title tags have different headings.

  • The Title tag is a browser title (which is not shown to the user on a web page)
  • The H1 tag is the first thing users see while browsing a web page

Here’s an example;

Also, the title tag is shown as a heading in search results. The H1 tag will NOT be displayed in SERP results. 

Have a look;

So, what can we understand from the above examples?

Title tags are primarily used by search engines to understand the content of a web page and to display the page title in search results. H1 tags, on the other hand, are primarily used by users to see the main heading of a web page.

  • Location of the H1 tags: On the page itself
  • Location of the Title tags: In SERPs and browser tabs

Here is an example of how to use H1 and title tags effectively:

  • Page title: The Ultimate Guide to SEO for Beginners
  • H1 tag: SEO for Beginners: Everything You Need to Know

As you can see, the H1 tag is more SPECIFIC than the title tag. The H1 tag provides more detail about the page’s content and helps users understand what they will find if they click the link.

The most important thing to remember while writing both tags is accurately describing the page’s content.

In simple words, Title tag serves search engine crawlers, whereas H1 tags serve users. 

Why Are H1 Tags Important for SEO?

If you want better results from search engines like Google, don’t ignore H1 tags, as they’re essential for SEO.

Here are a few benefits of the h1 tags;

  • They help search engines understand the topic of your page. Whether you know it or not, search engines use H1 tags to identify the main context of the page.  
  • They can improve your click-through rate (CTR). H1 tags help Google determine the relevance and semantic structure of a webpage.
  • They are the first thing people see when they’re reading a page. A compelling h1 tag will encourage your website visitors to read more.
  • They can improve user experience. How? H1 tags make it easier for users to understand what a page is about and to find the information they are looking for more quickly.

Make sure to implement these homepage SEO tips as well while crafting H1 tags.

H1 Tag Best Practices to Implement for Better SEO

Use only one H1 tag per page. That’s the one thing you should ALWAYS remember.

So, what other h1 tag best practices can help you with better search and user experience? Here are a few to implement while writing blog posts and other web pages.

Include your primary keyword

You should use keywords in your H1 tag, as it’s a good idea to include your primary keyword.

However, it is important to use them naturally and avoid keyword stuffing. Your H1 tag should be natural and readable. You can use the following headline generator tools to generate great H1 headlines;

  • CoSchedule Headline Analyzer
  • Sharethrough Headline Analyzer
  • AMI Headline Analysis Tool

Make it unique and compelling

H1 tag must be unique. Avoid using the same H1 tag on multiple pages of your website. Otherwise, it will confuse search engines when trying to understand the context.

Also, use only one H1 tag per page. This will help search engines know the most important titles on the page.

H1 tags should be written in simple language that is easy to understand. Avoid using technical terms that your target audience may not understand.

Also, avoid making these common SEO mistakes if you want better search rankings.

Use the title case for your H1 tag

Using Tile Case makes your H1 tag more readable, professional, and scannable.

Additionally, title case title tags are more visually appealing. Why? Title case makes the header tag stand out from other text on the page. Most major websites use title case for their page titles, including the H1, H2, and H3 tags. So, this is a very good practice.

Here are some examples of title cases for H1 tags:

  • Best Laptops for Bloggers 
  • How to Write a Blog Post
  • 10 Tips for Improving Your SEO

As you can see above, using title case means capitalizing the first letter of every word, except prepositions.

If you are looking for a useful tool to use title case for H1 tags, you can use ConvertCase.net, which is a free tool that helps you easily create title case tags.

Here’s what it looks like;

title case for tags

Write your H1 tag for humans, not search engines

Most people try to manipulate search results by using clickable H1 tags. Using such tags is fine as long as the title matches the search intent. If not, it is a bad practice.

Why? The H1 tag is one of the first things users see when they visit your page, so it’s important to make a good impression.

Be sure to write a clear H1 tag that will accurately describe the content of your page.

If you’re interested in learning the basics of SEO, here are some useful SEO terminology.

Test your H1 tags regularly

Finally, test your H1 tags as often as possible. This will give you the best results and clear information about what H1 tags are.

You can use A/B testing to test different H1 tags to see which one performs best. If you’re curious, here are some tools you can use to A/B test your headlines or other website copy.

  • Optimizely
  • Unbounce
  • Crazy Egg

If you’re running a new site, use this handy SEO checklist that can help you rank higher in Google.

Find missing H1 tags

As mentioned above, H1 tags are extremely important for all web pages on your site.

Be sure to find a list of all posts that are missing H1 tags.

You can use several tools including SEMrush or Ahrefs to easily find missing H1 tags on your website.

If you’re looking for a free option, sign up for a free Ahrefs Webmaster Tools account. Then, crawl your website in the Site Audit section. You will then be able to see all the issues on your site, including missing H1 tags.

Here’s what it looks like;

missing h1 tags

A Quick Checklist On H1 Tag Best Practices for 2024

Here are some H1 tag best practices:

H1 Tag:

  • Focus on the main topic of the page. What is the most important thing you want users to know?
  • Use descriptive and relevant keywords. Include the target keyword you want to rank for, but prioritize user-friendliness.
  • Keep it concise and clear. Aim for under 60 characters.
  • Use title case.
  • Highly relevant to content. Ensure the H1 accurately reflects the page’s content.

Call to Action:

  • Separate from the H1. A long call to action within the H1 can disrupt its readability.
  • Use a subheading (H2 or H3) or a separate button. This creates a clear distinction between the page’s main topic and your desired action.
  • Be specific and actionable. Use verbs like “Learn More,” “Start Free Trial,” or “Get Your Quote” instead of generic phrases.

Here are some examples of how you can combine an H1 with a call to action:

  • H1: Top 3 Offshore Web Hosting Providers for Privacy & Security in 2024
    • H2: Discover the best offshore hosts for your secure website.
    • Button: Compare Prices & Start Free Trial Today!
  • H1: Master SEO: The Ultimate Guide to Ranking Higher in 2024
    • H2: Unlock your website’s full potential with our free SEO guide.
    • Button: Download Your Free Guide Now!

Remember, your H1 and call to action work together to inform users about your page’s content and guide them towards your desired outcome. Make sure they are clear, concise, and relevant to each other.

FAQs on H1 SEO

Here are some frequently asked questions about H1 tags.

What is the purpose of an H1 header tag?

The H1 tag tells search engines and users the page’s main topic. It is also the highest level of heading tag, as several heading tags range from h1 to h6.

How many H1 tags should I have on a page?

You should have ONLY one H1 tag on any given page. Using multiple H1 tags can confuse search engines and make it difficult for them to understand the page’s main topic.

Can I use my title tag as my H1 tag?

Yes, you can use your title tag as your H1 tag. However, we recommend creating a unique H1 tag for each website page. 

How can I run an H1 tag audit?

You can use content auditing tools like Semrush to run an H1 tag audit on your website. Also, many site audit tools can help you identify pages with missing H1 tags, pages with multiple H1 tags, and pages with H1 tags that are too long or too short.

How long should an H1 tag be?

There is no rule of thumb for the length of an H1 tag, but it is generally a good practice to keep them under 60 characters because search engines may truncate longer H1 tags.

Should I include my target keyword in my H1 tag?

Yes, you should DEFINITELY include your target keyword in your H1 tag, as it will help search engines understand the content of your page.

What are some common H1 tag mistakes?

Here are some common H1 tag mistakes to avoid in 2024;

  • Using multiple H1 tags within one page (or blog post)
  • Not using any H1 tags on a page
  • Using H1 tags that are NOT relevant to the content of the page
  • Using lengthy H1 tags

Final thoughts on what is an H1 tag SEO

H1 tags are important, but what’s more important here: user experience.

User experience should always be your top priority when optimizing your pages. As long as you’re creating a better user experience with h1 tags and other on-page SEO elements, you’ll be fine.

What are your thoughts on H1 tag in SEO? Did you find this post useful? do you have any questions? Tell us in the comments.

My name is Megha, A computer science student with a passion for digital marketing and SEO, enjoys helping beginners build impressive WordPress websites.

Leave a Comment